This morning I ran across a display ad in Sunset Magazine; it was a tourism piece for the City of Portland, Oregon. Regardless of the ad’s merit, it does make a point that resonates well today: that most cities across the country lack much individual personality. Everything looks so mind-numbingly bland. The same strip malls, [...]
OK, it may not be terribly original to build a font manager that looks almost identical to ITunes (including a built-in font store), but the venerable type founder, Linotype was shrewd to do so. There’s got to be a boatload of overlap between graphic designers and ITunes customers. I cut my teeth growing up with [...]
Seems like 2008 is a good year to save energy. With that in mind; we’re turning off the lights and the air conditioning for better than a week this July. Copies&Ink team members have all consolidated their summer vacation to one week, beginning with the 4th of July Holiday. So in short: Copies&Ink will be [...]
People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you’re cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or direct response marketing. Compare that [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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