Steve Jobs was famously quoted as saying “real artists ship.” With that in mind, my friend and colleague Rick Caughman is truly an artist in every sense of the word. Great ideas come to many of us frequently; fewer have the ability to turn them into something real. Nothing could be more real than Rick’s [...]
They are boring! They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately. The text is lackluster, the result of software defaults. The logo doesn’t look quite right, and it’s lost in the cluttered layout. Worst of all, there’s no memorable message or emotional appeal to the [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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