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Night School: Photoshop

by on June 28, 2011 in Copies and Ink, Graphic Design Tips

Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best Adobe Photoshop tutorials I’ve run across. Yes, some things are over simplified, but for the average user: this will really help. Even if you don’t own Photoshop, the concepts presented [...]

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The Right Strategy Wins

by on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world [...]

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2 Step Tactical Marketing Using Print

by on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your [...]

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Real Printing Speaks for Itself and for You

by on November 28, 2010 in Bill's Journal, Graphic Design Ideas, Small Business Marketing, The Blog

I’ve had the good fortune of growing up when printing was “real.” It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. “Letterpress” printing died out in the late 60s, though today it is coming back [...]

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