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The Mother of All New Year's Resolutions

by on January 6, 2011 in Bill's Journal, Small Business Marketing

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family is well cared for. It’s about waking up with a smile on my face and excitement for the day ahead. When all is said and done, what else counts? Think [...]

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It's a printing thing

by on December 16, 2010 in Bill's Journal, Graphic Design Tips, Small Business Marketing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer gets when she feels the rich texture of that paper between her fingertips. When you’re designing for print, remember that the reader’s experience is tactile as well as visual. That’s [...]

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