I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your [...]
It’s easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It’s all so fast, sexy, and yes, cheap. What’s not so easy to find? Hard facts and case [...]
Are you an InDesign fanatic based in the Inland Empire? Would you be interested in an InDesign User group based in Rancho Cucamonga? Adobe actively sponsors such user groups across the globe, and incentivizes them with discounts, raffles and educational materials. It’s a win-win and a great chance to network with your peers. Here’s more [...]
Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: “Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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