I’ve had the good fortune of growing up when printing was “real.” It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. “Letterpress” printing died out in the late 60s, though today it is coming back [...]
They are boring! They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately. The text is lackluster, the result of software defaults. The logo doesn’t look quite right, and it’s lost in the cluttered layout. Worst of all, there’s no memorable message or emotional appeal to the [...]
Graphic Design: The Corpse and Your Opportunity Over a decade ago typographer and graphic designer Kathleen Tinkel wrote: Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn’t as capable as a talented artist [...]
http://inkd.com Does a stock market for graphic design represent a threat or an opportunity for graphic designers? Hard to say, though certainly it appears to be a viable resource for end users, or just about anyone short on time or inspiration. These aren’t the typical junk layouts you see floating around cyberspace. I’m willing to [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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