You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]
As many years as we’ve been printing, it’s still tough to remember all of the envelopes sizes that can be used for invitations and announcements. Here’s a quick rundown, just in case your next holiday card is on tap: Where cost is an issue, Baronial style envelopes have a great price point, but they’re usually [...]
Not all file formats are created equal. For maximum quality and flexibility, true vector format files such as EPS or AI are often your best choice. Need a logo or drawing in your brochure or business card? Use Adobe Illustrator, Freehand or Corel Draw for the job. Or ask your graphic artist/designer to do the [...]
This morning I ran across a display ad in Sunset Magazine; it was a tourism piece for the City of Portland, Oregon. Regardless of the ad’s merit, it does make a point that resonates well today: that most cities across the country lack much individual personality. Everything looks so mind-numbingly bland. The same strip malls, [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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