People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you’re cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or direct response marketing. Compare that [...]
It’s amazing how many ills can be cured by the simple PDF. It’s like the aspirin of desktop graphics. Still, aspirin can’t cure the common cold. Similarly, pumping a dozen fuzzy snapshots into a Word file before converting it to PDF won’t give your annual report that National Geographic look you’re going for. So, as [...]
If you’re tired of Reality TV and have already seen the season finale of LOST, why not check out some programming that’s actually useful? In recent years Adobe has bolstered its product support with a lot of online options, including its newest addition, Adobe TV. There are a number of “channels” including a lot of [...]
Long time printers like myself are always on the lookout for typos and misspellings; here’s one I see a lot: “I’d like to order some stationary.” I once heard that the most frequently mangled word is “rhythm.” Do you have a favorite spelling screw-up? And here’s a funny story about the stationery/stationary issue. Enjoy.
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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