Graphic Design: The Corpse and Your Opportunity Over a decade ago typographer and graphic designer Kathleen Tinkel wrote: Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn’t as capable as a talented artist [...]
OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct [...]
Well of course, it doesn’t exist. Still, too many sites seem to miss the mark; they’re stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The [...]
by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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