Tag Archives: Copies and Ink

The Mother of All New Year's Resolutions

by on January 6, 2011 in Bill's Journal, Small Business Marketing

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family is well cared for. It’s about waking up with a smile on my face and excitement for the day ahead. When all is said and done, what else counts? Think [...]

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Parenthetically Writing

by on June 3, 2009 in Bill's Journal, Creating Publications and Newsletters, Direct Mail Marketing, Front Page Blog

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) [...]

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The NCOA: Postage Cops

by on April 6, 2009 in Direct Mail Marketing, Front Page Blog

You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you’re busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn’t been run though the official NCOA (list cleanup) process. It’s like running [...]

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United States Postal Service new NCOA rules

by on December 22, 2008 in Direct Mail Marketing, NCOA Regulations, Sales & Marketing

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It’s a 95 day rule. Your list needs to get cleaned at least every 3 months. If you’re busted for sending “dirty” mail, your postal discounts will be forfeited, and you’re liable to [...]

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