by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign? [...]
This article appears on EzineArticles.com NEWSFLASH: We’re officially in recession. Isn’t that a shocking revelation? Unless a bailout is coming your way, maybe now’s a good time to save some green on your company’s publishing software needs. People often ask me “what’s the best software choice for my newsletter?” (or brochure, business card, mailer, etc.) [...]
OK, this is simple, cool, and best of all free. It’s a Macintosh utility that expands your clipboard into cubbyholes. Each time you copy to the clipboard, you fill a new cubby without overwriting your last clipboard copy. Using a menu bar item, or keyboard shortcut, you simply select the content you need and paste [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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