NEWSFLASH:
We’re officially in recession. Isn’t that a shocking revelation? Unless a bailout is coming your way, maybe now’s a good time to save some green on your company’s publishing software needs. People often ask me “what’s the best software choice for my newsletter?” (or brochure, business card, mailer, etc.) Of course, no single software package fits everyone’s needs. This is my list of top picks for professional grade tools, available on the cheap.

Word Processor

Go-Go Clinton/Bush years: Microsoft Office: $420

Obama’s change: Open Office: FREE at http://openoffice.org.

It’s hard to believe that more people aren’t using this amazing, fully functional office suite, which is available for a free download. Once a bit rough around the edges, the last few years of open source development have added a lot of polish to the program. It includes a word processor, spreadsheet, database, powerpoint alternative, and even a draw program.

Page Layout

Real Estate Boom: Adobe InDesign CS4: $694

The Bubble Bursts: Scribus: FREE at http://www.scribus.net

Sure, I’d love all your projects to come in from clients using QuarkXpress, or Adobe’s flagship Creative Suite. Then again, Scribus represents a rock solid contender in the page layout category, once you get used to the quirky looking user interface.

Photo Editor

Dow at 11,000: Adobe Photoshop $630

Retire on tomato soup for dinner: GIMP : FREE at http://www.gimp.org

Let’s face it; you probably don’t need more than a few of Photoshop’s tools, commands and functions. All of its most important functions can be found in yet another open source project: GIMP. It’s nothing like the program you may have seen a few years back, while poking around in Linux. There’s even a hack to give it the look and feel you’ve grown to love (or hate) in Photoshop.

Open source software has come a long way in recent years, thanks to the generosity of the programming community. All of these programs are available in Windows and Mac versions, and the resulting output files are fully supported at Copies&Ink.

In upcoming posts: We’ll talk about some of the key features in these programs, and how they might apply to your work. Keep posted!

Better yet, these EPS items (also called paths/shapes) can now be freely and directly placed and edited in Adobe InDesign. Here’s how, according to David Watterson, art director of the Graphic Arts Technical Foundation.

Simply copy the item(s) from the source application and paste into you InDesign document via the clipboard. To copy paths from Illustrator 10 and up, be sure that AICB is checked and the “Preserve Paths” button is selected in Illustrator’s file handling and clipboard preferences.

And speaking of Adobe InDesign, be sure to sign up for our latest Copies&Ink event, sponsored by the nice folks at Adobe Systems.

Current promotion: Full Color Business Cards: 1000 for $49. For more info visit our online store.

Full Service Printing Plant: Copies&Ink is a complete print and online marketing resource for businesses in Southern California and beyond. If it’s a full fledged campaign, or just a box of business cards, Copies&Ink offers personalized local service at prices that compete with the internet mega-sites.

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