Tag Archives: marketing

The Right Strategy Wins

by on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world [...]

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2 Step Tactical Marketing Using Print

by on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your [...]

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How's Your Copy?

by on April 22, 2010 in Bill's Journal, Direct Mail Marketing, Front Page Blog, The Blog

bmw ad.pdf It’s practically child’s play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It’s really quite daring to step out and tell a [...]

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Newsletter Confusion

by on March 19, 2009 in Creating Publications and Newsletters, Front Page Blog, Graphic Design Ideas

You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy [...]

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