by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list [...]
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]
[ How much would you pay for this screen shot of Wednesday’s New York Times Inauguration issue? Likely, not much, even in full resolution. E-mail and web pages live in the cyber-world. We don’t put much value on them. Physical copies of the actual newspaper were going for $30 or more on E-Bay, according to a [...]
Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It’s a 95 day rule. Your list needs to get cleaned at least every 3 months. If you’re busted for sending “dirty” mail, your postal discounts will be forfeited, and you’re liable to [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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