by admin on June 28, 2011 in Copies and Ink, Graphic Design Tips

Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...

by admin on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...

by admin on February 10, 2011 in Bill's Journal, Direct Mail Marketing, Small Business Marketing

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...

by billalpert on January 6, 2011 in Bill's Journal, Small Business Marketing

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...

by billalpert on December 16, 2010 in Bill's Journal, Graphic Design Tips, Small Business Marketing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...